In the global automobile industry, Citroen is known for its bold design, innovative engineering, and unconventional approach to car making. From early breakthroughs to modern electric vehicles, Citroen has always stood out for doing things differently.
Headquartered in Saint-Ouen-sur-Seine, the brand continues to play a key role in Europe and emerging markets like India.
Quick Overview: Citroen Corporate Identity
| Category | Details |
| Origin Country | France (Founded in Paris) |
| CEO (2026) | Xavier Chardon |
| Founder | André Citroen |
| Owner | Stellantis |
The Founding: A Visionary Start
Citroen was founded in 1919 by André Citroën, a French industrialist known for his innovative thinking.
He introduced mass production techniques in Europe, inspired by industrial methods used in the United States. His company quickly became one of the leading car manufacturers in France.
The brand’s famous double-chevron logo comes from a gear design patented by André Citroën.
Innovation That Changed Cars
Citroen built its reputation on groundbreaking innovations:
- Traction Avant (1934): First mass-produced front-wheel-drive car
- DS (1955): Introduced hydropneumatic suspension for unmatched comfort
These innovations made Citroen one of the most technologically advanced carmakers of its time.
Ownership: Part of Stellantis
Today, Citroen is part of Stellantis, one of the world’s largest automotive groups.
Stellantis was formed in 2021 through the merger of:
- PSA Group
- Fiat Chrysler Automobiles
The group owns multiple brands including Peugeot, Jeep, and Fiat.
Leadership in 2026
As of 2026, Xavier Chardon leads the company.
He took over in 2025 and is driving the “Citroen is Back” strategy, focusing on:
- Simplicity and affordability
- Strong design identity
- Expansion in global markets
Modern Strategy: Affordable Electric Mobility
Citroen is now focusing on making electric vehicles more accessible.
Models like the ë-C3 aim to bring EV technology to a wider audience at affordable prices.
The company is also strengthening its presence in markets like India and South America with localized models.
Conclusion: Innovation with a Human Touch
Citroen’s journey is built on creativity and bold thinking. From pioneering new technologies to focusing on everyday comfort, it has always followed its own path.
Today, Citroen is reinventing itself once again—this time by making electric mobility simple, practical, and accessible for everyone.
