Gaining Facebook views and likes can be easy if you properly implement the right strategies and constantly monitor your page’s performance. Let’s dive into 10 proven tips highly useful for gaining lots of views, likes, and comments on Facebook posts.
1. Know your competitors
It is always recommended to study your target audience to drive more engagement. But, do you know that understanding your competitors is equally important? This is a great strategy to improve visibility and position your brand or business within your niche.
Research your competitors and determine what strategies they are using and the type of content they are posting. Analyze how often they are posting and what their engagement rates are. This way, you can get valuable insights into the industry, evaluate weaknesses and strengths, and develop result-oriented strategies for your Facebook campaign.
2. Interact more to stay active.
The more engagement you receive, the more chances your page appears in the news feeds of new and existing users/customers. If you have Facebook access and task access to ads, you must comment on other users’ posts and Facebook groups. Respond to comments you are receiving on your posts and also reply to private messages in Messenger.
3. Optimize your Facebook page.
Incomplete and inaccurate information on your Facebook page may distract the viewers’ attention and compel them to scroll to another post in search of what they are looking for. So, optimize your page ensuring it is on trend and capable of aligning with users’ preferences and behaviors.
- Choose a profile picture with at least 180 x 180 pixels and cover photo with at least 400 x 150 pixels ensuring they relate with your brand and features high quality.
- Create personalized URLs and usernames to rank higher.
- Keep your “About” section updated with a concise description, powerful CTAs (call-to-actions), essential contact information, relevant keywords, and website links.
- Choose the right template and edit/customize it according to your page requirements.
- Create a thematic album for your photos to let users easily and quickly navigate to the desired album.
- Include page tags to promote your products or services.
4. Add relevant CTA to every post.
This is one of the most recommended practices of Meta to boost page engagement. Add an action that resonates with your audience and Facebook marketing goals. Including action buttons like “Explore Us”, etc. is beneficial for new visitors to your Facebook page. They can easily click these buttons and get redirected to the desired section to learn more about you. Make sure you place compelling calls to actions in your every post to encourage more engagement and allow the audience to perform actions you want them to do.
5. Share Facebook reels.
Reels are the most popular and highly engaging short-form videos for instant discovery and usage. Creators, marketers, and normal users are widely leveraging these videos to follow trends, entertain their audience, and provide useful content. People spend more time watching Facebook reels than other forms of content. Use pertinent hashtags in your reel to categorize content and reach the prospective audience. Don’t use other’s content, instead customize them to add your special flavor. Add trending music, visual effects, subtitles, and captions because many people watch videos in silent mode.
6. Go live on your Facebook page.
Streaming live on Facebook can increase Facebook post likes by encouraging the audience to appear on your page. It creates the fear of FOMO (fear of missing out) because users cannot come back to a post once streaming ends. Announce live streaming on your page in advance to let more people show up in your live video.
Additionally, you can invite an expert or collaborators to create more excitement and engagement. Answer viewers’ questions and appreciate their interaction to keep them engaged. You can repurpose your live videos into different short-form videos when you lack enough ideas to create fresh content.
7. Make your posts mobile-responsive.
More than 98% of Facebook users access Facebook from their mobile phones. This means, making your posts mobile-responsive can help reach all of your target audience on this social media platform. You don’t need to put lots of extra effort into optimizing your posts for mobiles. Add photos in the proper image size, post short and small-screen-friendly captions, and create stories and reels vertically.
8. Leverage relevant trends in your niche.
Customizing your content calendar according to the latest industry trends, memes, current hot topics, and holidays can maximize your post and page engagement. Leveraging trending subjects in your content is likely to appear in more feeds because Facebook pushes them quickly into the news feed.
People also show more interest in interacting with something immediately relevant. You can find new trends using Facebook itself as Facebook releases a trend report every year to let creators understand what topics are performing better on the platform. Additionally, you can stay active in Facebook groups and comments sections to get updates on trending topics or events.
9. Post content at the best time.
Well, there is no perfect posting time on Facebook because it is influenced by many factors, such as target audience, demographics, etc. However, the best time is when your potential audience is most active on Facebook. So, it is helpful to use Facebook Insights or any reliable monitoring media tool to get the most useful and updated details about your potential audience or customers.
10. Optimize your ad targeting.
Facebook Page Insights is the most useful tool to gather information about the people liking your page and posts driving higher engagement. When you click on the Page Insights tab, you can get details on the ages and interests of your page’s audience and the actions they are performing on your page. After extracting valuable insights about your audience, create or recreate your content creation strategy to generate content that your audience is most likely to engage with.
Remember, running a successful Facebook page requires constant effort. So, keep updating your content and other strategies to serve users with valuable content and a great experience on your page.
